Über das Buch

– in englischer Sprache –

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Bijan Khosravani is an internationally experienced management consultant specializing in strategy, marketing, digital CRM, digital transformation, and ICT. Over the past 30 years, he has worked on numerous international projects and consulted organizations such as SAP AG, German Telecom, Vodafone, AEG Electrolux, LEO Pharma, and WestLB. His expertise spans various European countries, the USA, and the Middle East, focusing on enhancing business strategy, marketing, sales, and CRM capabilities. Bijan has managed and executed over 50 international management and ICT projects. He has collaborated with both mid-sized businesses and PLCs in mainland Europe, the USA, the UK, and the UAE, including SAP AG, IDS Scheer, update.com, and Axon Global. Additionally, Bijan is a visiting lecturer and supervisor at various renowned private universities and business schools in Germany and internationally. He teaches subjects such as international business management, strategic management, digital CRM, digital transformation, and international marketing. [...]

Schlagworte

Customer Relationship Management, Digital CRM, Relationship Marketing, Emerging Economies, Sales and Marketing, Digital Marketing, Social Media, Wirtschaftswissenschaft, CRM Strategy, CRM Adoption, Customer Centricity, Iran, CRM Strategy, CRM Adoption, Customer Centricity

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