Tatiana Romanova Stettler - Firm-Level Strategic Orientation and Performance
A Synthesis and Extension of the Knowledge Base on Entrepreneurial, Market and Learning Orientation
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Should a firm stay focused or should it rather adopt a broader strategic perspective? This book summarizes and extends the existing knowledge base on entrepreneurial, market, and learning orientation. Building on multiple theoretical perspectives, empirical evidence from prior studies, as well as on survey and archival data collected in two economic contexts, performance effects from individual orientations, their dimensions and combinations are explored. Results reveal that the three strategic orientations are highly interrelated and that their relationship to firm performance is more complex than previously assumed. [...]
Schlagworte
Management, Entrepreneurship, Marketing, Strategic Orientation, Entrepreneurial Orientation, Market Orientation, Learning Orientation, Meta-Analysis, Cross-Country Analysis, Longitudinal Design, Firm Performance
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FachdisziplinUnternehmensführung & Organisation
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SchriftenreiheStrategisches Management
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ISSN1617-7762
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Band180